Deloitte Consulting Switzerland has mobilized key technological and industry leaders to empower H. Moser & Cie. to reimagine the future of luxury watches. The result is a complete ecosystem that offers blockchain product authentication, exclusive privileges enabled by digital assets ownership, and a metaverse space that showcases the manufacture’s products in an immersive space . By using new technologies, H. Moser & Cie. is redefining the customer experience for the future. A unique QR code is engraved inside the sapphire glass. Once captured through the application, it gives you access to the full Web 3.0. experience. From authenticating the ownership of the timepiece to enjoying exclusive digital assets.